GRAPHIC DESIGN

LOGO CREATION

Overview

I do commissioned logo design works on the side. Here are some of my works that showcase the logos I created based on my clients’ requests and design briefs. 

Company
JCMAGSINO
Duration
Client needs
Roles
Graphic Design

PROCESS

01

CREATIVE BRIEF

I had a meeting with the client, consulting them about the project deliverables, scope of the project, and gathering information about the their brand identity.
Finding out their mission, vision, & values in order to empathize with the client and their users. Important information such as, their goals, products, and target audience.

02

RESEARCH

My goals for this research are:
– to find out the kind of field their brand stands in.
– Prominent color palette/schemes in their industry.
– Study the industry.
– Compare logos from within the same industry as my client’s.

03

IDEATE

This phase is where I organize the data and information I’ve gathered from my client. It is also the stage where I translate the emotions and words into colors, imagery, and feel which will set the tone of the design. I use the technique called moodboard to achieve this.

04

SKETCH

Combining all the elements associated with the client’s brand. Sketching out concepts based on the information we’ve gathered.

05

DIGITIZE

This stage is where I pick out the once that I think looks great and aligns the best with my client’s product. I create them by vectorizing them in Adobe Illustrator. Another important step here is finding out the right typography.

06

PRESENT

I prepare the the final logos and present them to my clients. This is where we discuss about the logo, the reasoning behind and where I encourage the client which one fits best. Taking notes is crucial here. As they give you important insights and feedback that you can use on the next step.

07

REFINE

The next step is refining. I use the information I collected from the previous discussion and apply it here. Consider the pain points you’ve collected and revise the logo accordingly.

08

DELIVER

Delivering the final result. Putting together the file formats in one folder to deliver to the client. The folder includes:

  • .ai vector files for sizing and future editing
  • .jpeg for viewing
  • .png for transparent bg
  • .pdf for printing

TINDAHAN T.O

MOOD BOARD

FINAL LOGO

STEALTH CULTURE

FINAL LOGO

JANSSEN'S COLLECTION

LOGO CONCEPTS

FINAL LOGO CHOSEN BY CLIENT

LHEN'S CLOSET CA

LOGO CONCEPTS

FINAL LOGO CHOSEN BY CLIENT

ROYAL LEPAGE

INTERVIEW TEST

This one is from an interview test I did recently for a graphic design position. We were asked to create a logo for their upcoming project called “Terra Realty”. There were hundreds of applicants but only 10 people were called for the second interview based on the logos we created. I was one of the 10 people who got the second interview and this is the logo I created for them. I unfortunately declined this job offer as the hiring process took longer and I was already hired as a UX/UI designer in another company which is why I did not take this job. Anyways I had fun doing this project and creating the “Terra Realty” logo as the thought process in creating it was really engaging and perfectly fits the goal of Royal LePage.

CHALLENGE

You need to make a sample image for “Royal Lepage Terra Realty“. Royal Lepage Logo (Attached in this email) would be the same but “Terra” needs to make a unique style. Please make sure that you can use your own unique idea, design technique to make the “Terra” word design after Royal Leage Icon in a different way like mentioned sample image for Ignite, Atlantic, Platinum and Flower City.

———————————————————–
Output Image: Royal Lepage Terra Realty
———————————————————–
You need to make a sample of 3 images and provided us in *.psd, *.png, *.jpeg file format in high resolution.
Image 1: “Royal Lepage Terra Realty” in single Line (Red Color design )
Image 2 : 
“Royal Lepage
Terra Realty”  in two-line ( Red Color Design )
Image 3: Make a black design whether it’s a single line or two lines “Royal Lepage Terra Realty”.

FINAL LOGO

VERTICAL FORMAT TWO LINES

HORIZONTAL FORMAT ONE LINE

BLACK COLOR FORMAT

DESIGN REASONING

Font pairing and font combination – the logo of Royal Lepage already has a strong geometric form. So pairing it with a script typeface emphasizes both the logo of Royal Lepage and Terra. Grabbing the attention of the viewer and creating a balance/good font combination. This also goes with the word “Realty” creating that strong foundation for the design underneath the word “Terra”.

Contrast – this is really important in creating and designing logos. Differentiates both logos and makes Terra “unique”. 

Mood – I decided to go with a script typeface because it conveys “elegance” and “classy”. This is something a real estate company/organization should be providing the customers/clients. Shows the personality of the company and the mood I was going for is someone they can trust and provide the best service. 


Attached files:
1 ) Image 1 including jpg, png, psd files
2 ) Image 2 including jpg, png, psd files
3 ) Image 3 including jpg, png, psd files (Black Color design)

THANK YOU!

Please look at my other projects

Let’s Work Together!

I’m an artist that is always looking to improve himself and skills. Constantly thinking what will make this piece better while also thinking from the perspective of the customer or client. What’s going to be the impression that they will get from my work? Thinking how they will feel and how they can get value from the work I have done. What will give the most value and experience to the customer.

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