UX/UI PROJECTS

FOODIE MARKET

Overview

A 5 weeks intensive program called Prepr’s Flexible Upskilling Network, also known as the F.U.N program. Worked alongside Marketers, Designers, and Web Developers. We worked as a team to conceptualize a solution that will solve the problem small businesses in the food industry face during the pandemic. My role as a UX designer includes User Research, Information Architecture, Wireframing, Prototyping, and Project Management.

Company

Prepr

Duration

1 Month

Roles

User Research, Information Architecture, Wireframing, Prototyping, and Project Management.

PROCESS

We used the PIE Canvas as our roadmap in tackling this project.

01

DESIGN BRIEF

I had a meeting with my team consulting them about the project deliverables, scope of the project, and gathering information about the project.

02

USER RESEARCH

My goal for this to research is:
– To learn and identify who the users are and learn their motivations in using the website.
– The website’s needs in order to achieve the client’s goal
– To document the pain points and needs of the website and lists solutions/ideas
– Is the website meeting the user’s needs?

03

INFORMATION ARCHITECTURE

This phase is where I organized the data and information I’ve gathered.

Techniques I used:
– Affinity Mapping
– User Flow
– Site Map

Information I gathered:
– Insights (Pain points & needs)
– Analysis (Solution/Ideas)
– Competitor Analysis
– Ideate (Key Features)

04

WIREFRAMING

I showed them the basic structure and the visual design of the end product.

– Low Fidelity Wireframes
– High Fidelity Wireframes

05

PROTOTYPING

I present to my client a visual representation of the end product and how the website functions. This stage is also where I created the project hand off for my website developer. This phase is important to me because this will help me have a smooth transition from my UX/UI design work to our web developer.

CHALLENGE STATEMENT

To support small businesses in adapting to the digital landscape and improving their online presence in order to gain more customers

PROBLEM

Small businesses do not normally have an effective online presence

Lack of user-friendly options making difficult for customers to order items if they want to

Business takes a huge hit during lockdown/pandemic era when customers are not allowed in the store (no foot traffic or good delivery options)

More customers want the option to be able to order online in the future

Owners of food services and drinking places were much more likely to report lower revenue in 2020 than businesses overall (86.5% versus 60.5%)

BEST SOLUTION

Web based solution capable of providing online presence, generating genuine customer reviews, delivery and community outreach.
(Team Project)
App based solution (Personal Project)
Digital Presence & Use of Technology
Delivery Expansion
Community Outreach

USER RESEARCH

MARKET RESEARCH

COMPETITOR ANALYSIS

USER PERSONA

Customers

18-34

Small Businesses

Located in Toronto

CUSTOMER JOURNEY FLOWS

This step is to understand both the business side and the customers/users.

BUSINESS JOURNEY

CUSTOMER JOURNEY

USER INTERVIEWS

We were able to get one business to observe and review the site
As well as interview this company to gain insight on their needs

INSIGHTS

Loved, the overall idea of the site “An online market place would be super useful to small businesses to help them get the customers they need to survive”
The layout is really pretty
The community Hub is something that would be very interesting to get involved in because it would be very useful, to have somewhere to share the business with.
Being able to have a singular site that would help me promote the business
Being able to have a one stop shop is something that has not been seen before. you have promotions and discounts you also appear on the first page. However it does not help too much because it depends on people clicking in a way. It is not really a form of marketing or a place where we can explain our product. People usually already know us or have ordered from us before.
When watching users interact with the prototype it seemed very straight forward
It is very user friendly
They enjoyed the idea of the website it
The colours were very captivating
They would enjoy using this as a marketing tool
Going forward, being able to expand and incorporate more tools to help small businesses market
Yes, because it is a very good idea to have virtually
Suited to the different needs of businesses (i.e. if they have a website or if they just want to drive traffic to their site)