UX/UI PROJECTS

STEALTH CULTURE

Overview

A streetwear brand entering the digital world of online stores, ecommerce sites, and mobile app. I designed the overall look of the website and also for mobile usage. I started this brand with a friend of mine and I was asked to design this since this is already part of my skillset/field which is UX/UI designing.

Company

Stealth Culture

Duration

1 month

Roles

User Research, Information Architecture, Wireframing, Prototyping, and Project Management. Graphic design, social media management and video editing.

PROCESS

01

USER RESEARCH

My goals for this research are:
– To learn and identify who the users are and learn their motivations in using the website.
– The website’s needs in order to achieve the client’s goal
– To document the pain points and needs of the website and lists solutions/ideas
– Is the website meeting the user’s needs?

02

INFORMATION ARCHITECTURE

This phase is where I organized the data and information I’ve gathered.

Information I gathered:
– Insights (Pain points & needs)
– Analysis (Solution/Ideas)
– Competitor Analysis
– Ideate (Key Features)
– Style Guides

03

WIREFRAMING

I showed them the basic structure and the visual design of the end product.

– Low Fidelity Wireframes
– High Fidelity Wireframes

04

PROTOTYPING

The final representation of the end product and how the website and mobile app will look.

USER RESEARCH

PROBLEM STATEMENT

Do not have any idea how the ecommerce website and mobile app should look like.

BEST SOLUTION

Create a design that visually represents what their brand is all about. Sticking with themes that aligns with their brand identity and compliments their target users/audience.